Dr. David Horton

Dr. David Horton

Cross-Industry Sales Coach

"If you don't have time to do it right, when will you have time to do it over?" - John Wooden

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PRICE: $300 / Hour


I bring a practical set of deliverables to those who lead, sell, and support sales and implementation. I have the academic expertise of a doctorate in Organizational Leadership combined with 15 years of higher education teaching experience as an Adjunct Professor with four Southern California universities. This preparation combined with more than 20 years as an Education leader makes for a deep set of practical experiences of truly "walking the talk." I have spent the past eight years coaching and consulting clients in schools and corporations (leaders, sales and support personnel) to improve the sales and implementation of their products. Marketplace understanding requires a diverse toolbox to access and use the skills of how to: Implement products and programs, manage difficult personalities, handle change, support teams, use reflective dialogue, leverage appreciative inquiry, measure impact, maximize social capital, use leadership techniques, and build efficacy. The experiences and learning provide cross-over experience to engage in your market with these learned tools.


  • Ed.D. - University of La Verne - Organizational Leadership
  • M.S. - Pepperdine University - Education Administration
  • M.Ed. - University of California, Los Angeles - Education
  • B.S. - University of California, Los Angeles - Biology
  • Co-Author - Peer Power - Mimi and Todd (2019)
  • Author - Leading School Teams - Corwin (2017)
  • Author - Pepper - Lulu Press (2015)


  • Cross-Industry Sales Coach

    I coach leaders, sales, and customer support team members who are building the skills and understanding of personal and organizational success in sales and support.

  • Change Theory Expert

    I coach leaders, sales, and customer support team members on how change impacts clients and how to navigate the emotional and psychological elements that change can produce.

  • Implementation Science Expert

    I coach leaders, sales, and customer support team members to have ownership around the 9 domains of Implementation to understand how to support a client in implementing a program, product, or service successfully.